CEO Update

AM-CEO_Column_HomeIn its annual outlook report released last month, PwC forecast growth of 4.6% annually until 2018.  Internet-delivered television, the report says, will account for much of that growth, with penetration of IPTV to double next year alone.  By that time more than 40% of households will watch a form of subscription TV, and within five years penetration will nudge 50%.

Future growth will not be driven by technology alone.  Regulatory reform has the potential unleash growth in the industry.  The coming months are promising with the government committed to tougher penalties to combat piracy, further red tape reform and the possibility of wider media reforms to remove rules that distort investment.  Additionally, Screen Australia has proposed reforms that would give subscription television documentary makers fairer access to funding.


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Colleen Meldrum
Colleen Meldrum
Channel Manage and Head Of Programming, Foxtel Movies Disney & Family

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