ASTRA 2014 Conference

ASTRA 2014 Conference

4 September 2014 
The Star Event Centre
80 Pyrmont Street
Pyrmont, Sydney, NSW

The television industry is enjoying a ‘golden age’ because it has understood and embraced the deep human need for stories told as a way of understanding and interpreting the world. But change is upon us. The rapid march of technology is transforming the industry, changing the way content is created and scheduled, the platforms that distribute it, as well as audience behavior and how it is measured.

Now entering its twentieth year, the Australian subscription television industry is embarking on a period of adjustment which will demand the same superior content, but with new distribution platforms, business models and ways of engaging audiences.

This is our Game of Change.


7.30am - 8.45am
Three high-achieving women share their personal success stories, and outline how they achieved success in the competitive world of TV production, presenting and management

Deborah Hutton - Presenter Foxtel Movie Show
Sarah James - Australasian Correspondent NBC
Nicole Sheffield - CEO NewsLifeMedia
Kelli Underwood - Presenter, FOX SPORTS (Moderator)

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8.45am - 9.30am Registration

9.30am - 9.45am Official welcome

Tony Shepherd AO - ASTRA Chairman

9.45am - 10.30am Keynote Address - Turner
One of the television industry’s most respected voices will reflect on the transformation of the global industry

Gerhard Zeiler, President, Turner Broadcasting System International

10.30am - 11am  Keynote address - Foxtel

Richard Freudenstein, CEO, Foxtel

11.00am - 11.30am   Morning tea and coffee break

11.30am - 12.15pm Keynote address - BBC Worldwide
The content chief for one of the world’s largest broadcasters will describe how it is transforming the way content is created, delivered and consumed

Helen Jackson - Chief Content Officer, BBC Worldwide

12.15pm - 12.45pm Plenary session - Audience Measurement
Leaders of audience measurement will share the latest international innovations and outline how changing viewing habits will be captured

Doug Peiffer, CEO, OzTAM
Monique Perry, Head, Nielsen Australia 

12.45pm - 1.45pm   Lunch

1.45pm - 2.15pm   Keynote address - FOX International Channels
The executive responsible for more than 300 channels will outline how Fox is moving beyond an exclusively linear channels business

Liz Dolan, Chief Marketing Officer, Fox International Channels

2.15pm - 3.00pm   Plenary session - Australian TV Production 
The big names behind Australia’s most successful productions reflect on the nation’s most popular shows and the health of TV production

John McAvoy, Managing Director, Eyeworks
Penny Chapman, Principal and Founding Partner, Matchbox Pictures
Jo Porter, Director of Drama, Fremantle Media
Kylie Washington, Director of Unscripted Content, Matchbox Pictures
Andrew Mercado, Television historian (Moderator)

3.00pm - 3.30pm   Afternoon tea and coffee break 

3.30pm - 4.15pm  

Concurrent session 1A - Content funding
With budgets under pressure and audiences fragmenting, hear how will future production be funded

Bob Campbell, CEO, Screentime
Ross Crowley, Director of Programming & Channels, Foxtel
Ian Robertson, Partner, Holding Redlich
Fiona Cameron, COO, Screen Australia (Moderator)

Concurrent session 1B - Public policy
Our panelists rate the new government’s first year and discuss changes to media regulation

Megan Brownlow, Executive Director, PwC
Mark Day, Columnist, The Australian
Bruce Meagher, Head of Corporate Affairs, Foxtel
Graham Richardson, Presenter, Sky News
Laura Jayes, Presenter, Sky News (Moderator)

4.15pm - 5.00pm 

Concurrent session 2A - IP innovation
Operators of IP platforms outline their plans to deliver growth for the industry

Shaun James, Director, Presto
Eric Kearley, Head of IPTV, Telstra
Kylie Merritt, Presenter, Sky News (Moderator)

Concurrent session 2B - Creative culture
Experts discuss the maturing TV industry and predict the skills needed for future success
Chris Keely, GM Subscription TV, SBS
Sandra Levy, CEO, AFTRS
Patricia Powell-Hughes, MD, EP
Emma Hogan, Group Director HR, Foxtel (Moderator) 

5.00pm - 6.00pm  Drinks Reception


The Australian Subscription Television and Radio Association (ASTRA) is the body representing subscription television platforms, the operators of more than 50 independent TV channels, advertising sales agencies and equipment manufacturers. Together, ASTRA members broadcast content to one in three Australians in their homes via Foxtel, Foxtel Play, Presto, Telstra T-Box and Xbox 360, and a million more via narrowcast services to hotels and clubs. ASTRA members invest $700 million annually in local production, add nearly $1.6 billion to GDP, and create 6600 jobs in dozens of businesses large and small. ASTRA represents the industry in the media and on regulatory and policy issues, conducts conferences, manages codes of practice, and organises awards that recognise the diversity and quality of subscription TV.  


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Conference Theme

The rapid march of technology is transforming subscription television. 

This is our Game of Change 

At a Glance

September 4, 2013 at the Star Event Centre, The Star, Pyrmont

6.45am - 7.30am

Women in Television Breakfast registration

8.45am - 9.30am
Conference registration

9.30am - 5.00pm
ASTRA 2014 Conference

* Parking is available at the Star Event Centre