Congratulations 2013 ASTRA Industry Excellence Award Winners
The ASTRA Industry Excellence Awards recognise excellence in the marketing, promotion and innovation of subscription TV. The 2013 awards were presented at the ASTRA 2013 Conference on 14 March at the Sydney Convention & Exhibition Centre. Award categories encompass a variety of promotional activities across the industry, with categories for both content providers and STV platforms.
14 March 2013 media release
Congratulations 2013 Winners (in bold)
Most Outstanding Marketing Campaign for Subscription Sales or Subscriber Retention/Extension
Awarded to the most outstanding Australian consumer marketing campaign used to drive subscription sales and encourage customer retention and loyalty.
- London Olympics 2012, Foxtel
- AFL Direct Mail Acquisition Campaign, Foxtel
- AFL Launch Campaign, Foxtel
Most Outstanding Use of STV for a Consumer Advertising Campaign
Awarded to an organisation for the most outstanding use of Australian STV medium in a consumer advertising campaign.
- Boosted Inspiration Series, MTV
- Coles Green Button Recipe Campaign, Multi Channel Network (MCN)
- Samsung Galaxy S 111 – 2012 Olympic Games, Multi Channel Network (MCN)
Most Outstanding On-air Program Promotion
Awarded to the most creative and effective on-air program promotion for a single subscription TV program, series or event.
- London 2012 Olympic Games, Foxtel London 2012 Olympic Channels, Foxtel
- Short Guide – BMX, Foxtel London 2012 Olympic Channels, Foxtel
- Territory Cops – Supercop, Territory Cops, Crime & Investigation Network
- Build The Dream, Grand Designs Australia S3, The LifeStyle Channel
Most Outstanding Off-air Program Promotion
Awarded to the most creative and effective off-air program promotion for a single subscription TV program, series or event.
- [V] Presenter Search 2012, Channel [V]
- Search For A Little Explorer, Nick Jr
- Get Your Gypsy On, Big Fat Gypsy Wedding S2, LifeStyle YOU Channel
Most Outstanding Channel Image Spot
Awarded to an organisation for the most creative and effective channel image spot designed to define, launch, build awareness, or change perception of the channel brand.
- Studio Brand Spot, Studio
- History Brand Spot, History
- FOOD Idents 2012, LifeStyle FOOD Channel
- Brand Campaign Men Of YOU, LifeStyle YOU Channel
Most Outstanding Multi-media Promotion
Awarded to the most outstanding integrated consumer marketing campaign to promote an Australian subscription TV channel identity, program or a platform. Awarded for the most creative and effective use of technology and interactive television for consumer use.
- London 2012 Olympic Games, Foxtel
- Sporting Chants, 2012 Olympic Games, Foxtel
- Get Your Gypsy On, Big Fat Gypsy Wedding S2, LifeStyle YOU Channel
- An Easier Way To Show Your Love, I Love FOOD Awards 2012, LifeStyle FOOD Channel
Most Outstanding PR/Communications Campaign
Awarded to the most creative and effective stand-alone PR or Communications campaign to promote an Australian subscription TV channel, platform, program and/or drive subscription sales/subscriber retention.
- FX Channel Launch, FX
- London 2012 Olympic Games, Foxtel
- Dare To Be Square, SlimeFest, Nickelodeon
Most Outstanding Marketing Campaign Under $50,000
Awarded to the most creative and effective consumer marketing campaign to promote a channel identity or program with a total marketing budget of $50,000 or less.
- Zombie Hunt, The Walking Dead, FX
- Gumball On Tour, The Amazing World of Gumball, Cartoon Network
- [V] Guerilla Gig: Delta Goodrem, Channel [V]
- Fortune Hunting, Storage Wars, A&E
- March Into Merivale, Merivale FOOD Partnership, LifeStyle FOOD Channel
Most Outstanding Use of Technology
Awarded for the most creative and effective use of technology for consumer use.
- Foxtel Go, Foxtel
- Foxtel London 2012 app, Foxtel
- Jake’s Pirate Island Hideout, Jake and The Never Land Pirates, Disney Junior
- London 2012 Olympics, Foxtel
Previous ASTRA Industry Excellence Award Winners
2012
2011
2010