2012 ASTRA Industry Excellence Awards
The ASTRA Industry Excellence Awards recognise excellence in the marketing, promotion and innovation of subscription TV. The 2012 awards were presented at the close of the ASTRA 2012 Conference on 22 March at the Sydney Convention & Exhibition Centre, Bayside Gallery.
Award categories encompass a variety of promotional activities across the industry, with categories for both content providers and STV platforms.
Media Release: ASTRA Industry Excellence Awards - 2012 Winners Announced
Congratulations to the 2012 FInalists and Winners
Most Outstanding Marketing Campaign for Subscription Sales or Subscriber Retention
- Navigation Campaign, FOXTEL
- July Movies Campaign, FOXTEL
- AUSTAR AFL 'Slap', AUSTAR - WINNER
- AUSTAR Takes Sport to Amazing, AUSTAR
Most Outstanding Use of STV for a Consumer Advertising Campaign
- Heineken Flick to Kick Rugby World Cup Campaign, FOX SPORTS, Multi Channel Network, ZenithOptimedia, Holler & Lion - WINNER
- Toyota FJ Cruiser - Interactive Campaign, Multi Channel Network
Most Outstanding On-air Program Promotion
- A Bit Extreme....., Selling Houses Australia Extreme, The LifeStyle Channel, XYZnetworks
- SLiDE Campaign, FOX8, FOXTEL
- Project Runway Australia Series 3, Arena, FOXTEL
- Kalgoorlie Cops, Crime & Investigation Network - WINNER
Most Outstanding Off-air Program Promotion
- Planet Cake, LifeStyle FOOD, XYZnetworks
- SLiDE Launch Campaign, SLiDE, FOX8, FOXTEL
- Tim Winton's Cloudstreet, showcase - WINNER
Most Outstanding Channel Image Spot
- All Sports. All Emotions, Eurosport
- CMC Lovin' This Country, Country Music Channel, XYZnetoworks
- Disney Junior: Heads, Shoulders, Ears and Bows, Disney Junior, The Walt Disney Company
- Nickelodeon Flo-Mo Campaign, Nickelodeon
- Forever Classic, FOX Classics - WINNER
Most Outstanding Multi-Media Promotion
- B430 Global Animal, B430 Season 3, Channel [V], XYZnetworks - WINNER
- September 11 - 11 Days to Remember, National Geographic Channel, Fox International Channels
- SLiDE Launch Campaign, SLiDE, FOX8, FOXTEL
Most Outstanding PR/Communications Campaign
- Donna Hay - Fast, Fresh, Simple, The LifeStyle Channel, XYZnetworks
- AUSTAR Carnival, AUSTAR
- Tim Winton's Cloudstreet, showcase - WINNER
Most Outstanding Marketing Campaign Under $50,000
- Grand Designs Australia Live Sponsorship, The LifeStyle Channel, XYZnetworks
- Mardi Gras Radio Promotion, Arena, FOXTEL
- I Believe......STUDIO at the Melbourne Festival 2011, STUDIO - WINNER
Most Outstanding Use of Technology
- The SCI FI CHannel Clustr app, SCI FI, TV1 Australia
- The TV1 Trivia app, TV1 Australia
- Perry's Mission of the Day, Phineas and Ferb, Disney Channel, The Walt Disney Company
- FOX Field, FOX SPORTS - WINNER
Previous ASTRA Industry Excellence Award Winners
2011
2010