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ASTRA Spotlight Events provide a forum and resource for ASTRA members to gain access to expertise, knowledge and insight on different topics and issues, from marketing and publicity to programming, research and technology. The events aim to educate both new subscription television (STV) professionals as well as seasoned veterans, around the ever changing and growing STV environment.
Events are open to all ASTRA members. RSVP is essential to admin@astra.org.au |
Take a look inside the 2013 Industry Excellence Awards.
What is it that made these award-winning campaigns stand out amongst the best in the industry? Hear directly from the campaign creators discussing their objectives and the creative process including detail on strategy and tactical execution. See each campaign in its entirety and the results which were used to measure success.
Wednesday 15th May 2013
Hilton Hotel, Room 5, Level 2, 488 George Street, Sydney NSW 2000
RSVP: admin@astra.org.au
Award Winning Campaigns: 8.45am - 10.30am, Wednesday 15 May 2010, Hilton Hotel, 488 George Street . Sydney
An opportunity for all ASTRA members to have an inside look into ASTRA Industry Excellence Award winning campaigns: hear directly from the campaign creators on their objectives, development, creative process and indicators for success, as well as from the judges who voted on the campaigns. Campaigns presented:
Most Outstanding on-Air Program Promotion: Territory Cops : Supercop
Presented by Carly Heaton, Creative Director - Crime & Investigation Network
Introduced by member of the judging panel - Miranda Stojanovski, Marketing Director - showcase.
Most Outstanding Use of Technology: London 2012 Olympic Games app Foxtel
Presented by Harris Hutkin, Head of User Experience - Foxtel
Introduced by member of the judging panel, Chris Keely, Managing Director - SBS Subscription TV
Most Outstanding off-air Program Promotion: Get Your Gypsy On – LifeStyle YOU channel
Presented by Karen Goldhawk, Marketing Director - LifeStyle Channels.
Introduced by Linda Deubel, Head of Marketing, Channels & Branded Services - BBC Worldwide
Previous Events
Audience Engagement and Measurement: 28 February 2013
Viewing trends and consumer engagement are changing around the world. In this ASTRA Spotlight event we will hear about audience measurement internationally and in Australia: how it is being used to measure consumer engagement and how the results are affecting the broadcast business model. International research expert Artie Bulgrin will share multi-media research and consumer insights from his work with ESPN globally; Duane Varan will provide key highlights from his work with the Disney Media Labs in the US and Sylvano Lucchetti, Director of Technical Services for OzTAM will present trends from the OzTAM multiscreen report and discuss ways that OzTAM is meeting the growing demand for information about all aspects of the Australian consumer’s digital life. Speakers included Artie Bulgrin, Senior Vice President Research and Analytics, ESPN USA, Prof Duane Varan, Executive Director of Audience Research Labs, Murdoch University and Sylvano Lucchetti, Director of Technical Services, OzTAM.
Innovation: What's Next for Foxtel: 20 November 2012
It is predicted that over the next 12 months the television environment will change dramatically as viewers embrace Smart TVs, tablet viewing and a blended TV experience. With the launch of Foxtel Go in early November, subscribers will be able to watch 21 live channels and catch up episodes from hundreds of titles on computers and tablets. How will the product be embraced by customers and how will viewing be monitored? Kym Niblock, General Manager, Emerging Platforms at Foxtel will give a demo of Foxtel Go, sharing preliminary feedback from the launch and providing insight into how channels can maximise this new distribution platform. In addition, Kym will share how Foxtel continues to innovate and provide the best viewing experience for subscribers.
The Changing Viewer Experience: August 2012
As devices and ‘apps’ proliferate and vie for viewer’s attention, television content creators and marketers are looking to facilitate increased engagement and lean-forward viewing. Our panel of experts will discuss new technology, how and if it is changing behaviour, and what TV viewing might look like in the future. Moderated by Bruce Meagher, Director Corporate Affairs, Foxtel, the panel discussed current research around audience motivation in a multi-screen world, new technology which is both making content more accessible and increasing viewer engagement. Presenters included Matthew Deaner, Screen Australia, presenting new research around audience motivation in a multi-screen world; Evan Manolis, Group Manager, AV at Samsung Electronics Australia, presenting the Foxtel application now available on Smart TVs and how this will impact viewing; and, Craig Blair, CEO, Zeebox, presenting the new ‘agnostic’ app (Zeebox) that aims to engage viewers across all television content.
Award Winning Campaigns: 15 May 2012
An opportunity for ASTRA member channel marketers and publicists to have an inside look into 2012 ASTRA Industry Excellence Award winning campaigns. Hear directly from the heads of marketing about objectives and the creative process around two stellar campaigns. Presenters will include detail on strategy as well as tactical execution. See each campaign in its entirety and the results which were used to measure success. Campaigns presented: I Believe... STUDIO at the Melbourne Festival 2011 which won for the Most Outstanding Marketing Campaign Under $50,000, presented by Jo McAlister, Head of Marketing for SBS Subscription TV; and, the showcase campaign for Tim Winton's cloudstreet which won Most Outstanding Off-air Program Promotion and Most Outstanding PR/Communications Campaign, presented by Miranda Stojanovski, Marketing Director, Showtime Movie Channels.
Australian Content in a Converged World: 2 December 2011
Media convergence will drive an increasingly competitive media and communications environment that encourages the development of a more diverse range of new content and innovative services for consumers. Hosted by ASTRA Chairman The Honorable Steve Bracks AC, this session focused on Australian content, issues and opportunity for change that will assist in creating quality television. The panel of speakers shared their opinions and experience in working within current frameworks and helping to shape regulation which encourages competition. Panelists included Bruce Mann, CEO, XYZnetworks, Anthony Mrsnik, Director Legal & Business Affairs, The Premium Movie Partnership (Showtime Movie Channels) and Dr Ric Simes, Director, PhD UPenn, MEc ANU, BComm (Hons) UNSW, FAICD who discussed the recent Deloitte Access Economics report. ASTRA CEO Petra Buchanan also presented a summary of the ASTRA submission to the Convergence Review.
Making a Difference with Your Brand: 18 October 2011
The strengths and attributes of a brand can be used to drive change, create opportunities and inspire people to take action. Three speakers presented on programs and projects they have created which are having positive effects for the media industry. The presenters shared the impetus for their initiatives and inspired the audience to think creatively about brands and their potential to engage consumers on many levels. Speakers included: Peter Jenetsky, General Manager, Content Strategy & Marketing, Movie Network Channels, Chantal Walker, Marketing Director, Foxtel and Craig Davis, Founder Brandkarma.com, Co-chairman, Chief Creative Officer Publicis Mojo Australia NZ, and Board Member for the Communications Council and Advance.
Award Winning Campaigns: 17 May 2011
An opportunity for ASTRA member channel marketers and publicists to have an inside look into ASTRA Industry Excellence Award winning campaigns. Hear directly from the channels heads about campaign objectives, development, creative process and indicators for success, as well as from the judges who voted on the campaigns. Campaigns presented: [V] Oz Artist, Channel [V] (winner Best Social/Digital Media Promotion presented by Shaun James, General Manager Music Channels XYZnetworks, and Ben 10 Ultimate Alien 10.10.10 (winner Best PR/Communications Campaign) presented by Robi Stanton, Executive Director, Turner Australia/New Zealand.
Policy Briefing: 14 March 2011
How does government regulation affect the success of the STV industry? Subscription television’s policy experts will share the agenda for 2011 and discuss our support of regulation that is pro-investment, pro-innovation and ultimately pro-consumer, allowing STV to reach all Australians over time. Some of the key topics to be addressed include funding for Australian production, sports anti-siphoning legislation and the media convergence review. Speakers: Deanne Weir, Group Director, Corporate Development, AUSTAR, Adam Suckling, Director, Policy and Corporate Affairs, Foxtel, Jon Marquard, Chief Operating Officer, Premier Media Group (FOX SPORTS), Petra Buchanan, Chief Executive, ASTRA.
Advertising Trends: 22 November 2010
Chris Nolan, COO, Starcom MediaVest Group will present the Media Futures report, conducted by Roy Morgan, reporting on ad spend for 2010 and projections for 2011. In addition Chris will share his perspective on STV’s positioning within the new media environment, followed by a panel discussion moderated by Nikki Warburton, Group Director Product Sales & Marketing, AUSTAR. Panelists include Chris Nolan, COO, Starcom MediaVest Group, Peter Horgan, Managing Director, OMD Australia, Ian Perrin, Managing Director, Naked Communications, Damian Keogh, National Sales & Marketing Director, MCN.
STV 101: 11 August 2010
This event is designed for those who are new to subscription television as well as people wanting more detail about some of the core elements and metrics of the business. Our speakers will present on three key areas on which success is measured: distribution, audience and content, providing a basic framework from which to understand our exciting and growing industry. Speakers include Deanne Weir, Group Director Corporate Development, AUSTAR, Ian Garland, Managing Director, Multiview Analytics, and Brian Walsh, Executive Director, Television, Foxtel.
Award Winning Campaigns: 17 May 2010
An opportunity for ASTRA member channel marketers and publicists to have an inside look into ASTRA Industry Excellence Award winning campaigns: hear directly from the marketers about campaign objectives, development, creative process and indicators for success, as well as from the judges who voted on the campaigns. Campaigns presented: The Contender (FOX8) and I Love Food Awards (The LifeStyle Channel). Presenters: Sasha Mackie, Marketing Manager and Travis Conneeley, Creative Director, FOX8; Karen Goldhawk, Marketing Director, The LifeStyle Channel.
Digital Tracker Update: 7 April 2010
In September 2008, the Department of Broadband, Communications and the Digital Economy (DBCDE) commissioned Newspoll to undertake research into Australian households’ readiness for digital television (Digital Tracker). The fourth quarterly survey was conducted in October to December 2009, and relevant highlights will be presented.