ASTRA monitors subscription TV industry statistics to ensure the most current information is available to our members and others working within the industry.
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ASTRA STV At A Glance Q1 2012
Original, Live + Exclusive: 2012 STV Industry Profile
Subscriber numbers have steadily increased since subscription television first commenced in Australia in 1995. In 2011, 7.3 million people or 34% of the Australian population have subscription television.
Share of viewing changes on a weekly basis, with current ratings found
here; year-to-date ratings as of Week 33 2011: 54.8% in STV Homes, 22.1% in Metro Homes and 18% in Regional homes (6am-12mn).
Sources: OzTAM (NatSTV, MTV) & RegionalTAM (RTV).
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Advertisers recognise the value of STV and revenue continues to increase even in tough economic conditions. Ad revenues increased by 7.4% in the 1st half of 2011 (1 Jan – 30 June 2011 CEASA).
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While STV continues to expand in Australia the subscription rate of 30% of Australian homes is relatively small in comparison to the United States where STV services have been established since mid-1970.
