ASTRA monitors subscription TV industry statistics to ensure the most current information is available to our members and others working within the industry.
To download individual graphs below, right click on the icon and choose from the menu provided, or visit
Slideshare to view and download as a powerpoint. Also available for download:
ASTRA STV At A Glance Q1 2012
Original, Live + Exclusive: 2012 STV Industry Profile


Subscriber numbers have steadily increased since subscription television first commenced in Australia in 1995. In 2011, 7.3 million people or 34% of the Australian population have subscription television.

Share of viewing changes on a weekly basis, with current ratings found
here; year-to-date ratings as of Week 33 2011: 54.8% in STV Homes, 22.1% in Metro Homes and 18% in Regional homes (6am-12mn).
Sources: OzTAM (NatSTV, MTV) & RegionalTAM (RTV).
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Advertisers recognise the value of STV and revenue continues to increase even in tough economic conditions. Ad revenues increased by 7.4% in the 1st half of 2011 (1 Jan – 30 June 2011 CEASA).

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While STV continues to expand in Australia the subscription rate of 30% of Australian homes is relatively small in comparison to the United States where STV services have been established since mid-1970.
