ASTRA monitors subscription TV industry statistics to ensure the most current information is available to our members and others working within the industry.
To download individual graphs below, right click on the icon and choose from the menu provided.
ASTRA data sheets and publications also available for download:
Reaching Australians STV Innovation Investment in Australian Production & Employment
STV at a Glance 2013 STV Industry Profile
Subscriber numbers have steadily increased since subscription TV (STV) first commenced in Australia in 1995. In 2012, 7.2 million people or 34% of the Australian population have STV.
Audience measurement is conducted across three separate and unique panels: National STV (subscription TV homes nationwide), Metro Homes (5 capital cities) and Regional Homes (regional Australia). Share of viewing varies by panel. Sources: OzTAM (NatSTV, MTV) & RegionalTAM (RTV)
Share of viewing has changed over time, with STV share increasing to a current average (June 2012) of 23% in the five capital cities. Current ratings found here.
In 2012 OzTAM released the Australian Multi-screen Report, highlighting trends in video viewership beyond conventional TV Sets. The report revealed that Australians spend 96% of their monthly viewing time watching TV at home.
Advertisers recognise the value of STV and revenue continues to increase even in a difficult economic environment.
Subscription TV continues to attract advertising dollars as other media show decline.
While STV continues to expand in Australia the subscription rate of 34% of Australian homes is relatively small in comparison to the US, UK and the global average.