Australia provides a unique media and communications landscape due to its size and relatively small population. It is the sixth largest country in the world by land mass and the largest island on earth.
In Australia, technological, demographic and economic change continues to drive the country forward.
People, Media & Communications
Population: 21.9 million
Median age: 37
Occupied dwellings: 8+ million
People per dwelling: 3
Household television ownership: 98% of the population
Subscription TV subscribers: 34% of the population
IPTV providers: Less than 5
All TV households, average time watching TV each day: 3 hours and 31 minutes
STV Subscribers, average time watching TV each day: 4 hours and 40 minutes
Average time watching subscription TV per day by demo: 65+ yr olds: 3 hours and 42 minutes, 50 to 64 yr olds: 3 hours and 38 minutes, 35 to 49 yr olds: 3 hours and 9 minutes, 16 to 34 yr olds: 2 hours and 52 minutes. All people average: 3 hours and 9 minutes
Mobile phone ownership: 22.12 million (more than one mobile for every person)
Internet subscribers: 8.4 million
Broadband Internet Subscribers: 7.3 million
Broadcasting & Narrowcasting
Subscription television providers: FOXTEL, AUSTAR, OPTUS and TransAct
Commercial TV networks: Nine Network, Network Ten, Seven Network
Regional TV networks: Prime Television (affiliated with Seven), Macquarie South Cross (affiliated with Ten), WIN Media (affiliated with Nine) and Imparja Television
Public broadcasters: ABC and SBS
Community television: 82 licensees
Open narrowcasting services: 1,764 licensees
Digital television & National Broadband Network (NBN)
- STV digital commenced in 2004 and 100% digital migration was completed in 2007
- FTA digital television commenced in 2001
- Analogue spectrum switch-off date is scheduled for 2013
- As of March 2011, 87% of Australians had converted their main television to digital (includes digital STV)
- Report on Australia’s readiness for digital TV: Digital Tracker Q1 2011
- The NBN will enable advanced digital services to be provided to Australia. For information on the rollout visit NBN Co
STV Demographic Statistics
- 44.5% of STV homes have more than three televisions per household.
- The highest proportion of STV subscribers (35.5%) live two person households.
- 73% of grocery buyers from STV households are female and 39% of those are aged between 25 and 49.
Sources:
Australian Bureau of Statistics,
www.abs.gov.au
ACMA Communications Report 2007-08,
www.acma.gov.au
OzTAM Averages January-June 2011:
www.oztam.com.au
Ignite Media Brands,
www.ignitemediabrands.com.au
Multi Channel Network,
www.mcn.com.au