The introduction of subscription television in 1995 revolutionised and forever changed the broadcasting environment of Australia.
In the face of significant regulatory and economic hurdles, the remarkable growth of subscription television since 1995 is testament to the innovative and dynamic nature of the industry.
The History of STV
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1995
The Galaxy subscription TV service offers 8 channels via microwave & satellite.
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1995
AUSTAR, Optus Vision & FOXTEL launch satellite & cable STV services.
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1996
The Australian Bureau of Statistics reports that the take up rate of subscription television had reached 5%.
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1997
ASTRA is formed as the peak industry body representing the STV and radio industry in Australia.
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1997
The regulatory restriction banning paid advertising and sponsorship on STV is lifted.
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1998
Australian Bureau of Statistics reports 11% of Australian households have taken up subscription television services.
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1998
Due to excessive financial burdens the Galaxy subscription service is declared insolvent.
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1999
Optus Vision satellite is launched and is operating in Sydney, Melbourne and Brisbane.
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1999
AUSTAR satellite is launched and is available in regional areas & Hobart.
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1999
Mandatory local content expenditure quota of 10% per financial year imposed on subscription adult & children’s drama channel providers.
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1999
FOXTEL satellite launched and established in the 5 major capital cities & the Gold Coast.
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1999
Anti-hoarding provisions introduced in BSA, following several examples of hoarding sporting content by free to airs.
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2000
The Australian Bureau of Statistics reports a STV household take up rate of 17%.
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2000
Productivity Commission recommends a new & shorter anti-siphoning list & for responsibility to be transferred from the Minister to the ABA.
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2001
Automatic delisting of sporting events under the anti-siphoning scheme extends from 1 to 6 weeks.
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2002
ACCC approves a content sharing arrangement between Optus and FOXTEL.
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2002
The Australian Bureau of Statistics reports a STV household take up rate of 21%.
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2003
Optus successfully launches the new C1 satellite.
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2003
AUSTAR migrates the satellite television signal to the C1 satellite and extended coverage to 200,000 new homes.
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2004
FOXTEL digital & AUSTAR digital launch, increasing channel offering to 130 channels.
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2005
FOXTEL announces one million subscribers.
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2005
FOXTEL iQ was launched, enabling Australian subscribers to record around 60 hrs of programming & simultaneously watch 1 channel while recording another.
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2005
FOXTEL digital on Optus is made available to Australian consumers.
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2005
The automatic delisting of sporting events under the anti-siphoning scheme extends from 6 to 12 weeks.
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2006
Mobile by FOXTEL launches, offering subscribers a wide range of FOXTEL channels over their Telstra mobile devices.
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2007
Government introduces the ‘use it or lose it’ scheme applying to events on the anti-siphoning list. To date this scheme has not been implemented.
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2007
FOXTEL launches its ON DEMAND service providing iQ subscribers with the ability to watch a selection of FOXTEL’s best programming instantly.
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2007
FOXTEL had completed the migration of customers to the FOXTEL Digital platform in a remarkable 3 year period.
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2008
AUSTAR has 710,000 regional and rural residential and commercial subscribers.
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2008
FOXTEL launches 10 new channels including A-PAC - Australia’s first public affairs channel.
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2008
AUSTAR launches the MyStar PVR in Feb 2008 giving customers the ability to access local free to air digital channels as well as those offered on digital.
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2008
FOXTEL HD launches with 5 HD channels & a new HD capable iQ.
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2009
FOXTEL, AUSTAR and OPTUS report 2.3 million subscribers. Auspoll research reports that STV had achieved 33% household penetration.
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2009
The Productivity Commission releases a report that once again highlights the anti-competitive nature of the anti-siphoning provisions, calling on the Government to substantially reduce the anti-siphoning list.
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2009
FOXTEL launches Next Generation service, with 30 additional channels, 12 new channel brands, 10 new HD channels, rich new interactive features & FOXTEL Download - free from 38 channels
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2009
AUSTAR launches Next Generation service with 15 new SD channels, 8 new time shift channels and 13 HD channels.
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2009
The Government releases a discussion paper: Sport on Television: a review of the anti-siphoning scheme in the contemporary digital environment.
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2009
30 Mobile FOXTEL channels now available on the iPhone
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2010
FOXTEL offers unprecedented coverage of the Winter Olympics: 4 HD and 4 SD dedicated interactive channels provide 24hr coverage of all events, totalling over 1600 hours.
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2010
OzTAM incorporates Time Shift Viewing into ratings data for the first time, accounting for viewing on PVRs which are now in 45% of STV homes.
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2010
FOXTEL broadcasts unprecedented coverage of the Delhi 2010 XIX Commonwealth Games over 6 HD/SD channels with 500 hours of live events and over 1700 hours of coverage.
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2010
The Government announces range of reforms to the anti-siphoning list to go into effect 2011-2015.
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2010
ASTRA announces STV’s 2009 investment into Australian content: $541.4million
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2010
FOXTEL launches 30 channels on XBOX360
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2010
FOXTEL launches OnDemand Service with choice of 5000 titles
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2011
FOXTEL, AUSTAR, Telstra and FOX SPORTS negotiate groundbreaking AFL coverage deal to bring all games to subscribers in 2012.
FOXTEL on Telstra T-Box broadband service launches
FOXTEL announces agreement with AUSTAR and Liberty Global to acquire AUSTAR, pending necessary approvals
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2012
New Channels launch: SoHo, A&E, FOX FOOTY and FX
Unprecedented Olympic coverage across 8 HD channels and available to view on tablets
Foxtel and Austar merge to create a national subscription television service
Foxtel Go launches 21 live channels available to view on tablets