Mark joined MCN as Chief Data Officer in June 2016. He leads the company’s Insight & Analytics team, the management and development of its market leading Multiview proposition and its data development activities, and owns the senior management relationship with OzTam.
Mark is a highly experienced executive with an unusual combination of mainstream media, digital, commercial, technology and general management skills. He has held senior management positions in UK media agencies, broadcasters and pay platform operators , has funded and run his own interactive and digital services businesses, and has advised companies in the UK, USA and Australia. Mark has also served as a mentor and advisor to UK seed investment fund Ascension Ventures.
Mark’s particular areas of competence, experience and interest are Big Data, ad tech and addressable advertising.
Mark is a qualified biochemist, and holds a BSc ARCS from Imperial College, University of London. He has also amassed a number of business qualifications, including a mini MBA focussed on creative Industry matters from the London Business School and Non- Executive Directorship training from the City University Business School.
Mark is happily married to Lynn, and hopes that daughter Chloe decides to join the “family business” of media once she has completed her business degree in 2017. The three of them, plus West Highland terrier Clyde, complete the Brandon household.
Outside family, Mark’s passions are cycling, running, music (particularly rock, funk and jazz), super hero movies (anything featuring Batman!) drumming, Arsenal FC, the England rugby union team and last, but by no means least, Brandon family charity Emma’s Bubble Trust.