Members of the subscription television industry contribute to society through a range of social and environmental initiatives.

Grassroots and community outreach

  • Children and young people benefit from Foxtel and FOX SPORTS’ commitment to grassroots sports programs.
  • A-PAC, Australia’s Public Affairs Channel, is dedicated to public debate, discussion and democracy.  It provides live coverage of Federal Parliament and coverage of state and territory parliaments.
  • Aurora Community Channel broadcasts 100% locally made programs from communities around Australia plus a number of new programs from ethnic communities around Australia including Maltese, Dutch, Indian, Russian and Greek.
  • Subscription television is provided free to children’s hospitals and wards around the country as part of the Foxtel Children’s Hospital Program.


  • ASTRA participates in the Media Reconciliation Industry Network Group to promote reconciliation through the media sector.


  • To assist hearing impaired subscribers, more than 280,000 hours of captioned programming is provided annually across 69 channels.
  • Telstra provides seniors grants to run educational workshops for older Australians on using mobile phones and the internet.

History and creativity

  • Subscription television is part of Australia’s history, reflected in ASTRA’s programs and materials donation agreement with the National Film and Sound Archive.
  • ASTRA channel members manage artistic competitions and programs for young creative individuals.  Programs include the Australian Arts & Entertainment Channel Studio’s Kickstart and Create Studio campaigns.


  • ASTRA members actively promote environmental practices in the workplace and wider community, each managing corporate responsibility programs that manage their impact on the environment.
  • A voluntary code regulating the energy efficiency of set-top boxes has seen the introduction of the auto-standby feature for an increasing number of new and refurbished boxes, as well as a greater number of new energy efficient boxes in the field. The Australian Government projects that this initiative will help avoid more than two million tonnes of carbon by 2020.


  • From the beginning of 2013, Foxtel committed to matching all employee donations made through its workplace giving program up to $100,000 every year.  To date, this program has raised more than $350,000 for charity partners including The Smith Family, The Salvation Army and Red Cross Australia.
  • Each year, ASTRA members support not-for-profit causes through fundraising, marketing and in-kind support such as free airtime.  Recipients include The McGrath Foundation; Cancer Council – Australia’s Biggest Morning Tea; National Breast Cancer Foundation – Pink Ribbon Breakfast Campaign; White Ribbon Day; Missing Persons Week; Lifeline and the RSL’s Poppy Day Appeal.
  • The industry provides a variety of grants and sponsorships to zoos, museums, cultural events and community driven activities.

Talent development

  • The ASTRA graduate program places promising students from the Australian Film, Television and Radio School (AFTRS) with subscription TV channels.
  • The ASTRA Leadership Forum is a new development opportunity for talented individuals working in the subscription television industry. The Leadership Forum provides participants a chance to share experiences, get to know peers working outside their organisation, and spend time with senior industry leaders.
  • The ASTRA Womens program invites the best and brightest women in the industry to attend a series of new networking events to advance the careers of women working in subscription television.