Subscription television contributes $2.4 billion to Australia's economy, supporting more than 15,700 jobs.

In CY25, the Australian subscription television industry contributed $2.4 billion¹ in value to the Australian economy. The industry also supported 15,728² full-time equivalent jobs.

Other highlights from the report, prepared by Deloitte Access Economics, include:

• Australians watched 2.6 billion hours of subscription television content in 2025; an average of 10.4 hours per subscriber each week.
• Australian-produced programming accounted for more than one third (36%) of all subscription television viewing.
• 68% of Australians watched paid subscription streaming services.
• Subscription TV has consistently contributed $2bn+ every year to the Australian economy since 2019.
• Sport is the most popular content category across subscription TV and streaming with one billion hours consumed across CY25.

The report also outlined Australian screen content's economic and cultural benefits beyond direct revenues, supporting jobs, economic activity and tourism. Season two of High Country supported 895 Victorian screen workers, while season two of The Twelve - the biggest drama of its kind ever filmed in Western Australia - delivered $9.6 million in value added to the WA economy and supported more than 650 jobs.³

The full ASTRA CY25 Economic Contribution Report can be accessed here.

¹Includes a direct contribution of $759m and indirect contribution of $1.684bn.
²Includes a direct contribution of 2,205 FTE jobs and indirect contribution of 13,524 FTE jobs.
³Production employment figures represent the number of people employed during production and are not full-time equivalent.