March 2016 - Consumer Marketing for 2016

ASTRA SPOTLIGHT EVENT – Consumer Marketing for 2016

Date: Wednesday 16 March, 2016

Location: Swissotel Sydney, 68 Market Street, Sydney NSW 2000
Time: 8.30am - Coffee
          9.00am - Presentation 
         10.30am - finish 

Straight off the back of launching a major new Sports campaign, Foxtel is launching another new brand marketing effort to champion the rest of its content offering, including the benefits of watching anytime, anywhere.

Speakers include: 
Carly Loader – FOX SPORTS Director of Marketing and Communications will present what she needed from the sports campaign and how it integrated with FOX SPORTS strategy. Bio







Ellen Baron - CEO Ruby Cha Cha, will present results and insights that directed the message and creative of these major projects. Bio







Robert Farmer, Foxtel’s Director of Content Marketing, run through the details of this campaign and explain where this campaign fits within the content marketing strategy for 2016.Bio